great idea and even better they sell married to the mob, and apparently its cheap.
an interview with fifty one fifty one:
Where did you get the idea? Did you develop the concept on your own?
Pr3ttyVacant is a new idea in retail that is catered to the issues around the economy. There are so many stores that have went out of business, therefore leaving vacant retail spaces littering cities. There is also a good amount of excess inventory from hot retail brands due to consumers having less disposable income. Add to the mix that people still want to look good. You put it all together and you get Pr3ttyVacant.
Having run a marketing company (Interference Inc.) for 8 years, we are in the business of looking for opportunities for brands and consumers to connect. With PV, we saw a unique, timely opportunity so we developed the idea and decided to do it for ourselves.
I see that the current location will only be from June 3rd to July 31st, will there be other locations continuously after that? Do you already have a new location picked out?
We have a 2 month lease with an option for a third. We are hoping to continue in Philadelphia afterwards at a new location. We are currently eying Northern Liberties for the next one.
How has the response been so far?
The response has been tremendous. A lot of people are excited for what we are doing and the gear we are bringing. Some of these labels are not really available in Philly (like Married To The Mob and Royal Filth) so there is excitement around them. In addition, we do not do any advertising, we rely on word of mouth and listening to our customers. So we put our efforts into creating dialog in the social space. Our twitter.com/pr3ttyvacant Twitter feed (@pr3ttyvacant) has been blowing up for a few weeks now with comments and support.
Can anyone sell in your store? How would they go about doing that?
If it fits, we will certainly talk to them and try and help. We look to be a part of the community at large and if our consumer base will be into it, we will carry it.
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for more info and the rest of the interview click here.
it seems to me like the chit team needs to take a trip down to 704 south street before june 31st and make some moves.
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